Knowledge-Based Digital Marketing Interview Questions and Answers

Knowledge-Based Digital Marketing Interview Questions and Answers

Listed below are some of the basic Digital Marketing interview questions and answers to assess the foundation of your knowledge about Digital Marketing:

Q1) How would you define Digital Marketing?

Ans: Digital Marketing is about a brand’s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here – reaching out to, and engaging with.

Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication. As a marketer you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.

Any organization or individual who wants to reach out and engage with their customers or prospects, Digital Marketing platforms are of immense use. And it is not just limited to sales & marketing efforts of brands but extends to greater pastures of a business like serving customers, finding new talent, Market Research, and needless to mention that various sales & marketing objectives like Lead Generation, brand building, Customer Acquisition could be achieved using Digital Marketing.

Digital Marketing includes multiple channels like social media, search engines, brand website, content platforms etc. and could utilize various techniques like Search Engine Monetization (SEM), Search Engine Optimization (SEO), Email Marketing and link building etc.

Q2) In what ways can you categorize the term Digital Marketing?

Ans: This is one of the most commonly asked questions in a Digital Marketing interview. This is also one of those trap questions that could give away the level of your understanding of basics. Even though there are many ways to categorize Digital Marketing, owing to the dynamism and vastness of available options, the term Digital Marketing is generally categorized into two major segments from the point of view of traffic and lead generation:

Inbound Marketing

Inbound marketing refers to invoke audience response and attract traffic/ leads to increase the inbound traffic volume (hence the name), through various promotional activities like social media marketing, content marketing using e-newsletter/ webinars/ e-books and SEO etc. This helps the audience to learn about a company, its product and services offerings and eventually to establish a connect.

Outbound Marketing

Outbound Marketing is the more traditional way of marketing in which the company consistently reaches out to its target audience with its promotional messaging. This aspect includes reaching out to potential clients via digital platforms like by running ad campaigns, emails, and calls etc.

Q3) Why is online marketing increasingly preferred over offline marketing?

Ans: Most of the people have started opting for Digital Marketing nowadays because of various benefits:

• The online tools for marketing are SEO, Hosting, and Web Development.
• The number of leads generated are extraordinary compared to the very expensive offline marketing initiatives.
• One can reach a huge and diverse audience online and can even set a worldwide target.
• It’s not only possible but also super-easy to make corrections in live campaigns in Digital Marketing in real-time. Optimization-on-the-go is finally a reality, thanks to Digital Marketing.
• There are essentially no geographical boundaries when it comes to using online marketing platforms.
• Digital Marketing feeds and thrives on consumer behavior analytics. Never before brands had so much meaningful and action-able data available to them for drawing real insights to base their marketing budget on.
• Everything is measurable and track-able in Digital Marketing. Marketers are able to measure and improve upon Return-on-Investment.

Q4) What do you mean by a responsive website?

Ans: Responsive Website refers to a site created using Responsive Web Design (RWD). It is a fast website that responds very well to user interactions by being compatible with multiple devices and browsers.

Responsive Web Design (RWD)

A website design that adjusts its layout as per the view-port size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that particular screen size on which the website is being viewed.

Q5) Are you aware about AMP?

AMP : Accelerated Mobile Pages

The AMP Project was announced by Google in October, 2015 and was being rolled out through 2016. On the homepage of official website of AMP Project, it is defined as following:

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.”

Search Engine Land has covered The AMP Project extensively right from the beginning:

“Accelerated Mobile Pages (AMP) by Google is a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.”

Q6) What is the most effective way to increase traffic to a website?

Ans: To effectively increase traffic to a website, one should focus on building referral links and to invest in consistent SEO management.  It will not only help one gain visitors but will also help in building brand recognition. However, the most important factor is to focus on User Retention by providing a good User Experience.

For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result. Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times. But if you focus on creating a good user experience and in turn on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a platform on which people will keep coming back.

Q7) Do you know some useful Digital Marketing tools?

digital marketing tools

Ans: Here are some top Digital Marketing Tools:

• Keyword Discovery
• RankWatch
• Moz
• Alexa Ranking
• Google Analytics
• Crazy Egg Heatmaps
• Favicon Generator
• XML Sitemap Generator
• SubmitExpress Link Popularity
• Digital Point Keyword Tracker
• Google Trends
• Google Keyword Planner
• Kissmetrics
• SEMrush
• Ahrefs
• Buzzsumo
• Adexpresso
• Buffer App
• MailChimp
• Unbounce
• Hasoffers

Q8) Do you know the difference between branding and direct marketing?

Ans: 

In branding

An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

In direct marketing

The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.

Q9) What is Google AdWords Remarketing?

Ans: Google AdWords Remarketing is a targeted marketing strategy which helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of marketing helps in targeting right people with the right ad, at the right time.

Q10) What are the limitations of Online Marketing?

Ans: Some of the limitations of Digital Marketing are:

• Intense Competition : since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It’s an uphill task to stand out and get noticed amongst such intense competition.
• It can get overwhelming : there is so much information, so much data, onslaught of tools for everything, too many options that it’s easy to get overwhelmed and become confused. It takes practice and experience to get your head around it.
• Analytics is only as good its user : sure, there’s analytics for every thing but you can’t do anything with plain data unless you know how to read it and how to make good use of it. It can easily become misleading and you can get stuck in chasing vain metrics and burning marketing cash at the wrong places.

Also read: SEO Interview Questions and Answers

Commonly Asked Digital Marketing Interview Questions and Answers

Here are some Digital Marketing interview questions and answers that are common across all job profile levels:

Q1) What attracted you to Digital Marketing industry?

Ans: Be honest here.

Answer why you applied for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in Digital Marketing industry? Talk about the potential that you see in Digital Marketing in both near and long-term future. This would also help you showcase that you’re well read and updated about your chosen field.

By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.

Q2) How will your experience benefit our Digital Marketing business?

Ans: All you must talk about is the personal experience, your past, and how your skills will benefit the business overall. Talk about your Digital Marketing story that helped you learn a lot of things and how this knowledge could help the business.

Focus on your unique abilities. Talk about how you are different from the rest of the applicants. In crux, talk in terms of skills, knowledge, and experience you have got so far.

The question that you should really be answering is what value will you contribute as part of the team.

Q3) How do you stay updated with news and latest Digital Marketing trends?

Ans: This question is asked quite often. Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, webinars, and podcasts to go for. Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, blog by WordStream, Social Media Examiner, The Neil Patel Blog etc.

You must already be aware of these sources and if you’re not, spend some time on these and be aware of what these are. So that you don’t end up saying something that you are fully aware of, as a follow-up question can get you in trouble.

Q4) Do you think that Digital Marketing will completely replace traditional marketing practices in near future?

Ans: This is a popular trap question often asked to Digital Marketers, that too not just in interviews. How you answer this question would reveal the level of your professional knowledge about the field. Hence, prepare your answer with your personal opinions too and don’t just go with what you heard.

One thing that can safely be said is that it looks highly unlikely that Digital Marketing will completely replace traditional marketing in near future. Rather marketers are integrating both the platforms to optimize their marketing plans and for optimum RoI. Instead of replacing each other, both Digital Marketing and traditional marketing are becoming complementary to each other.

Personalized Digital Marketing Interview Questions and Answers

Here are some specialized questions with respect to the type of profile you have applied for:

• Digital Marketing Freshers

In the case of Digital Marketing interview questions for freshers, one will often encounter marketing questions relating to theoretical knowledge, therefore, be prepared with the following questions:

Q1) How will you rate yourself on the scale of 1 to 10, based on your Digital Marketing knowledge?

Ans: Neither underestimate yourself nor overestimate.

By asking this question, the interviewer wants to know if you know your strengths and weaknesses. Analyze what all skills and knowledge you have and how much more is to be learned.

Q2) The number of likes/follows vs engagement numbers. Which one is important?

Ans: Now, that’s a tricky one! If you are not exploring and curious enough, you would never know social media is not all about the number of likes and follows. If those likes and follows don’t convert into sales or boost your business, what’s the point? Therefore, engagement is better than likes or follows. Any day. Talk about business-oriented metrics.

Another way to look at it is from the objective of individual activity. If the objective was to get more likes/follows then scoring on those metrics would be better any day. If the objective was to encourage engagement then those are the metrics one should measure.

• Digital Marketing Executives

Q1) We wish to engage more of our target audience through Facebook (or any social media platform). How would you go about that?

Ans: Now that’s an important and straight-forward question. The interviewer wants to test if you have mugged up your answers or you actually know about their target audience and can think strategically on your feet.

You should not be talking about the tactical approach to marketing decisions, rather take the time to step back and analyze the situation, explain your considerations and reservations before jumping to a solution. Ask the interviewer few strategic questions like ‘what specifically are you trying to achieve?’. This would help you to understand and answer the question efficiently. Asking some right questions here is the best answer you can present.

Q2) Is there anything we are doing wrong right now? How would you change it?

Ans: Here comes the question which demands you to know a lot about the company for which you have applied. Therefore, it is always better to do your research and go through the company’s website, check their social media profiles, get a clear idea about their clients and then you will easily know what is wrong with company’s current strategy. However, just because you spotted some shortcomings, don’t just jump on the opportunity to point it out.

It is perfect to point out their mistake but never end your answer without a proper explanation of why you think it is a problem and what could be the possible solutions to fix those issues.

Here you can prove 3 points while you try to answer the above question:

1. You have assessed the current tactics and strategy of the company
2. You are honest about the shortcomings you have identified
3. Offer some constructive strategies to prove that you’re providing constructive criticism

• Digital Marketing Managers

Q1) How would you setup, track, and analyze if a campaign was a success?

Ans: Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boost social media followers. According to the objective of the campaign, a strategic plan would be laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other reputed monitoring tool to stay updated with the campaign’s progress. Explain how you are going to go about it. It is important that you mention visions which can be acted upon.

Q2) How would you approach budgeting for marketing expenses?

Don’t be afraid of talking about the budget distribution planning and the expected RoI figures. Running a marketing campaign mimics the running of a business. There are huge financial implications involved and you should be comfortable with managing marketing budgets.

Keep some examples from your past work handy to demonstrate how you’ve done it already and effectively.

Many marketers fidget while talking about financial planning. Knowing your finances and to confidently talk about it would make you stand apart as a digital marketing leader, who can function and deliver independently and whose domain expertise the company can rely upon.

7 steps to effective digital marketing campaign

Pro Tips for Digital Marketing Interview

You have got your hands on Digital Marketing Interview questions and answers but there are some important points to remember if you wish to ace your Digital Marketing interview. Read the below mentioned points before your Digital Marketing interview and prepare yourself with answers. (Don’t forget to be confident, nothing beats that!)

1.) Make use of the information available to you

You have LinkedIn, Google, Facebook, and every possible social media platform that brings information to you. Make use of it! Live Broadcast, for instance, Periscope, Facebook Live, Snapchat etc. are very commonplace now. Make use of these sites to feed yourself with the latest updates.

2.) Make sure your LinkedIn profile is updated and looks professional

You should always keep your LinkedIn profile updated with the details of your job profile you are currently working in, or the profile you are seeking a job in. Present your educational qualifications and skills in a crisp format. Take help from our blog on Learn To make Perfect LinkedIn Profile.

Make sure your LinkedIn profile has a descriptive headline to let the HR look for talent easily. Make use of professional language etiquette to leave a good impression on the recruiters.

3.) Be a social bird

The world is growing socially. Being active on various networking sites will help you in the long run. They showcase the people you follow, your views on various issues, and about your personality. For instance, your Facebook account or Twitter account says a lot about your social persona.

4.) Blogs are important

Even if you don’t have a personal blog, it is still important to post on blogs. Volunteer to contribute to a blog related to your hobby or expertise. You can talk about this in your interview. The blogs written by you will work as a sample of your writing skills, domain expertise and your ability of articulation. These are very desirable qualities in a professional and having these would give you an extra edge over others.

5.) Follow industry leaders and their blogs

Keep yourself updated with the latest blog posts. Some of the useful blogs and resources you should know are:

• HubSpot
• Moz
• Social Media Examiner
• Web Marketing Academy
• Search Engine Land
• Neil Patel
• ShoutMeLoud

6.) Implement what you have learned

Talk about how you would implement what you learn via these industry experts and leaders in your current day to day job. Share how did you benefit from it and how did you improvise.

7.) Honesty is the best policy. Always.

If you don’t know something, admit that. But show them the interest and enthusiasm to learn new things.

job interview

Conclusion

These Digital Marketing interview questions and answers will have you in good stead when you’re facing the interview panel.

If you wish to establish and/or accelerate your career in Digital Marketing, then investing in a comprehensive Digital Marketing Course would be one of the best investments you could make.

Image Credits: gizmocrazed.com, esotech.com, allprivatelabelcontent.com, morganmckinley.co.in

The Digital Marketing Interview Questions and Answers PDF will come handy before your prepare for the big day:

for more information, visit https://www.digitalvidya.com/blog/top-digital-marketing-interview-questions-and-answers-guide/