British consumer goods maker Reckitt Benckiser’s global chief executive Rakesh Kapoor says that Baba Ramdev’s Patanjali has made the entire fast moving consumer goods (FMCG) industry ‘better’, illustrating how India’s cultural roots may be harnessed to build a scalable business.
“The role of competition is not to eat your lunch; it is to make you better. Patanjali is making everyone better because it is making everyone deliver better value, not only in price but also in benefits, ..
“The role of competition is not to eat your lunch; it is to make you better. Patanjali is making everyone better because it is making everyone deliver better value, not only in price but also in benefits, ..
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