Maharaja sofa: Swedish IKEA stares at a king-size challenge in India - dailyOnews

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Thursday, July 19, 2018

Maharaja sofa: Swedish IKEA stares at a king-size challenge in India

When the first McDonald's restaurant in India opened at Basant Lok in Delhi in 1996, it made a unique cultural concession—it became the first McDonald's in the world to not serve beef or pork products. Years later, it made another concession by introducing McAloo Tikki burger. Later, the Big Mac genuflected to Indian taste and became Mac Maharaja. 

After McDonald's, it's the turn of another big western brand to face the desi challenge. Swedish home-furnishing brand IKEA, which is openin .. 

 

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