Marketing Expert Shares Black Friday Secrets

Looking for some Black Friday inspiration this year? Look no further! We picked the brilliant mind of marketing expert Philip Kitcher to learn the in’s and out’s of the most popular shopaholic holiday. Read on to see what he has to say!

Philip Kitcher has experience in every discipline of marketing, from conceptual branding to sales and development. Kitcher knows everything there is to know about strategy when it comes to marketing - and holidays are no exception. Here’s what he has to say about Black Friday:

When’s the best time to start ramping up marketing efforts for Black Friday?

An active social media strategy is essential for the calendar year’s busiest shopping weekend. Sticking to traditional means of advertising is no longer going to cut it. Marketers need to test different messages and target different audiences throughout the season, which is impossible to do outside of digital. What every marketer needs to understand is that Black Friday is no longer a single day - it’s now a month-long event, which means it's vital to start early. In today’s competitive online environment if you’re not early; you’re late.

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