Publicis Surges as $4.4 Billion Epsilon Deal Deepens Data Push - dailyOnews

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Tuesday, April 16, 2019

Publicis Surges as $4.4 Billion Epsilon Deal Deepens Data Push



Publicis Groupe SA made its boldest move yet into digital marketing with the French advertising group’s $4.4 billion purchase of Alliance Data Systems Corp.’s Epsilon unit. The shares rose the most intraday in six months.

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