Nike buys an AI startup that predicts what consumers want - dailyOnews

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Wednesday, August 7, 2019

Nike buys an AI startup that predicts what consumers want



Nike’s market cap has swollen past $100 billion, but the shoe company still sees potential to learn more about what customers want and how to source and stock products to meet those needs. The company announced that it has acquired the Boston area startup Celect to help Nike beef up its predi…

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